One of my responsibilities while working at BIG was to design a consistent style guide for the front-end. BIG's target customers were from the financial and the law enforcment sectors so I wanted to convey a sense of professionalism and keep the focus on readability. Since the San Marino colour was already featured in BIG's branding, and since it would fit the brand image well, I decided to position it as the primary brand color and designed the rest of the style guide around it.
